Kaizen Design Studio

The term organic comes from nature, you have heard it a million times that organic is best for you once talking about food. It’s no different when talking in terms of app traffic. When users notice things on their own wish, they end up believing that the result, product or web design services that they found is based on their own decision, a part of their own search process. This is often a hugely important psychological issue that creates ASO the key factor in app marketing. The irony is that this belief in finding what you have got been searching for, through your own search terms, are the results of a search conditioned by variables and rules of search algorithms. All of these searches will provide us with those specific results. The formula dictates this, not the user. We all understand that the user desires to find what they consider to be the simplest result, however, even algorithms behave in erratic ways in which and the plan of providing the user with the simplest resul...

  ASO or App Store Optimization is a way of making sure that your app meets the app store ranking process and rise to the top of a search result page. But how can your app get optimized for better discoverability in an app store? To give you an idea about ASO better, we are writing this small guide with which, you can understand ASO in a short period of reading. ASO comes under SEO marketing tactics only and thus if you are looking for ASO services in Pune, you need to hire an expert and experienced SEO company in Pune . We are Kaizen Design Studio , a full-time branding company providing SEO services in Pune . To help you boost your app store ranking together with your app marketing strategy, we have noted some of the basic points with whom you will get how ASO actually works. There are around 1.3 million Android apps in the Google Play Store and 1.2 million apps in Apple’s App Store used by almost 2 billion Smartphone users around the globe. And mind it; the number is grow...

It’s necessary to know what your brand stands for. By having a transparent plan on how you want to be known in the marketplace, your small business will begin to create authority and recognition in this space. This may also help shape the way you market your business and how you speak to your customers. Define your target market - It may sound straightforward, but not everyone is your ideal client. It’s necessary to know who your target client is. Some questions you can ask here are: How old are they? What are their interests? Why would they choose my product or service? Once you understand who you are marketing to you can then tailor your branding and marketing messages to succeed in and engage those specific people most likely to buy from you. Create branding pointers - Creating brand pointers can facilitate your small business to achieve a similar look and feel across all of your marketing activities. It’s necessary to have this in place thus your brand is recognized c...

Brand growth isn’t a thing to be taken for granted. Even once things were looking promising, your brand might still be in danger for falling into a slump, or worse, taking a dive. It’s not possible to deny that the market is volatile and unpredictable. Talking about the market in Pune, the competition of brands is lush, and every brand is losing the market share at some point. Solution?   A branding consultancy in Pune . We will explain how. When revenue hits top speed, it’s common for owners of the brand to anxiously ride it out. However, when business growth extremely slows down, denial isn’t going to get you out of the rut. Leadership might react with a mad scramble to redirect the sinking ship: new products, new markets, or new acquisitions will transpire long. However, if these changes occur in a C-suite silo, there’s a high probability your staff and core customers can feel left in the dark. And employees with variable ideas about the future and customers, who no longer...

In the web development industry, CMS or Content Management System has added a lot of benefits. Bloggers and website developers must take full advantage of this system in order to grow. In order for a website page to run smoothly on a single interface, CMS allows you to create, maintain, and edit the content. With the help of CMS, many professional companies are building websites for their clients as well as for themselves. If you’re wondering what the reasons behind CMS being so important are, here are a few. Content Management Increases Efficiency - When website development is required from scratch, then one cannot ignore CMS. Ignoring CMS will result in feeling lost in front of the computer screen, work for long hours, and get more confused, falling deeper in trouble, ultimately leading to wasting precious time. However, using CMS is totally the opposite. It allows you to not only save time but also help you to build effective sites which are easier and faster to update efficie...

Logos reflect what a business or an organization is about. It reflects the philosophy of a brand. Creating a logo is one of the major tasks as it helps businesses and organizations get noticed, talked about, and remembered. A logo is an essential and integral part of the brand and it is the design by which people recognize the brand. Though there are logos that are too small and simple, there is a great deal of work involved in coming to the final design. There are five common characteristics of great logos : 1. Simplicity From Nike’s swoosh to McDonald’s two inverted curves logo in the shape of M, great logos are the simplest. This helps people in remembering and recognizing a company among the chunk of competitors. A simple logo makes engagement with people easier, so spending time in achieving simplicity will make a brand recognizable instantly. Great logos are timeless, iconic, and most importantly, simple. 2. Memorable All great logos are easily recognizable and memorabl...

Logos are essentially important as it represents what the brand is about and make a definite impression. Taking help of design and branding companies will be beneficial. Being one of the leading branding agencies in Pune , Kaizen Design Studio helps businesses create logos that have strong recall value along with connecting with their customers, creating awareness for the brand, and standing out among competitors. Timeless logos are perfect logos: Following the trends is a bad idea. Trends change and this fact may affect the brand which created a logo based on the trend. It will wear out the brand identity and the brand will be lost in the clutter. So creating a timeless logo is of an utmost necessity. Logos of Nike, Coca-Cola, and Apple are timeless. They are never outdated and have a strong recall value. They are relevant at every age and will be relevant in future. Be innovative: Logos should captivate people and need to look fresh. Trendy logos do not stand out among t...

A logo is the face of a brand . It makes the first impression on customers and it is important to make the first impression a lasting one. It connects with people on a subconscious level and decides what people should think about the brand. Along with creating a brand identity, it is important to make it appealing. The face of entire business must be captivating and create an impression about what the brand is about. Making a wrong impression will create a downfall of the business and not be fruitful to create a sustainable business. On the other hand, a logo that resonates with the true brand image and has a strong recall value will help the business grow. Creating a logo that represents brand identity and connects people emotionally will help businesses stay in the game for a long time. The good news is, there is a mantra with which you can create a perfect logo. An unappealing logo will drive people away from the brand and has a low recall value. Understand the target audience...

Design is a visual language and the future of all communications. Text and word heavy communication are now taking a backseat to creative designs. Web design companies in Pune has now caught up in this trend, and is leading the front for creative agencies in Pune . The hallmark of a good design is that it imbibes what it wants to communicate. Just a design that looks good won’t do. There’s has to be meaning and a message in it. There’s a method to this madness. Therefore, for a successful online presence, you need trendy web design that more than just a design. It should be in-tune with your business. Latest Trends Minimalism - Minimalistic designs are all the rage. This trend has also found its way into website designs. The trend of minimalism began with artists in the 1960’s and 1970’s. Today, it has seen a revival in the digital age. It follows the principle of “Less is more”. Very few colors are used, and the main design is the focal point. There are a no distracting element...

  Social Media 2020: Top Trends To Follow This Year The methods of generating leads through social media have changed drastically over the years. A digital marketing company has to be updated with the latest trends in order to generate more leads for their clients. The social media strategy changes every year as the social media platforms constantly update their systems according to the demand of the majority audience. If the brands do not change according to the changing trends, the end is near for them on social media! If you are new to the social media field or need a revamp, Kaizen Design Studio, a social media marketing company in Pune will scale your brand to new heights of success! A social media strategy has to be designed keeping in mind the changing trends of social media platforms. Read this article so that you can get an idea of how social media platforms will function in 2020. Know about the features and formats that will help you carve a social media strate...

Pune is becoming the hub for corporate videos. Owing to demand, you can now easily find a good corporate video production company in Pune . The keyword here is good. With good, there’s also bad and ugly. So, make sure you are hiring the right corporate video production company who will help you reach your audience in the fastest growing form of communication – video. Videos are a great way to grab attention. We are a moving into a world where visual communication is best way to get your communication across. Videos are now an integral part of everyday life. Even social media sites are pushing videos. Just run through your Facebook timeline through your phone, and you will find a large number of sponsored video posts. Video communication and campaigning is the future. Videos can be used for – Corporate videos have multiple uses. You can use them as training videos, brand stories, product promotions, new launches, service updates, etc. There’s a lot you can do and say through cor...

Corporate videos have become an effective tool to create brand awareness and convey information about the business, product, and service in a short span of time. They are easy to share, can be optimized to rank high in search engines, and used on different platforms. However, faster, easier, and cheaper do not always guarantee success in advertising and branding of the business. If some mistakes are made during corporate video making , they can lead to unfavorable consequences. Following are some of the corporate video mistakes to avoid in order to gain maximum benefits: Focus on the product: The primary purpose of the corporate video is to connect with potential buyers. It is important to convey information about the product, service, and business, but you should not get caught up in it. Forming a bond with potential customers is essential. While creating a video, it is significant to think from the customer point of view. What would they like to watch? Why should they care? Wha...

Social media is quickly turning into one of the most necessary aspects of digital marketing that provides unimaginable edges that help reach several customers worldwide. And if you are not applying this profitable source, you are missing out an unbelievable marketing chance, as it makes it simple to spread the word about your product and mission. No, the wave of social media isn’t going anywhere anytime soon. And your business should make the most of it if you wish it to survive. With such superb growth, every business today must leverage correct social media channels in the very best approach. Not because it’s the “in thing”, and not because it sounds easy, but because their target market is hanging around the popular social networks. And they’re participating with their favorite brands and connecting with them on different levels. By giving your business brand it’s bit, you not only get more business by generating leads through Social Media however also connect along with you...

Branding a restaurant is one of the best challenging assignments you can ever embark upon. Because it is not only about selling their dishes and showing how beautiful ambiance is. It is about knowing what are their unique selling points, determining their bestseller dishes, and conveying how it adds value to people’s lives instead of only serving food. When restaurants choose to brand themselves through videos, branding agencies cannot only focus on one angle to make sure people would love the restaurant and want to go there on the first opportunity they get. It is about conveying the entire story of the restaurant. Cooking tutorials: Though the recipes and taste of food are what makes restaurant unique, sharing some of the recipes will not undermine the value of the restaurant. It will build trust and show how cooking is done. Moreover, the recipe content is shared easily. So, it will give more exposure to the restaurant and increase the footfall. History: Conveying the his...

  Are you worried about your new startup or your business growth has hit a roadblock because of weak sales? Only worrying will not solve the problem. A strong branding strategy is required to fulfill your dream of boosted sales conversions. Basically, what’s branding? Branding is the promotion of a company or business which helps in building a strong consumer base, thus leading to increased sales. If you are searching for the best branding agency in Pune , Kaizen Design Studio is the perfect choice for brand strategy consulting. It has an excellent record of customer satisfaction which makes it stand out from others.   Branding of a company is significant for building trust in the minds of the targeted audience for your business. Customers should look at your brand as the best brand in the market. For this, consistent branding of the company or brand or business is necessary. Not just consistent branding, but innovative consistent branding should be considered which can h...