What Is B2c Marketing?
B2C or Business-to-consumers, marketing is a term used by companies while referring to the type of business they operate. B2C companies focus more on selling their products to an individual and also market their products for personal use. B2C companies also offer branding services some packaging options which are appropriate for the consumption to the individual. There are many companies that sell their products to other businesses and consumers as well, but the focus of B2C is that they are solely focused on selling their products to consumers only which is drastically different. For instance, let us take grocery store; we go to a grocery store in order to buy food and other items for our house. These grocery stores store items in small containers which make it easy for us to carry it home and hence promotions and sales are targeted to us i.e. individual consumers. Your local grocery store may even offer a small discount or a free product when similar items are purchased. To make...