Kaizen Design Studio

Search Engine Optimization (SEO) became a thing in the late 1990s. Now, for more than 20 years, numerous SEO practices and strategies have been introduced and applied by various companies and specialists to attract and funnel web traffic towards them. After short stints with different search engines like Yahoo and Bing, it is Google that has solidified its mark on SEO. With their revolutionary algorithms and backend programs aiming to target appropriate content to the appropriate web audience, companies swarmed in and were delighted with the results. And ever since, Google has been continually looking to ensure efficient and effective optimization to their users by constantly observing and understanding the various factors related to data search results and how this data is processed.  One such practice and technique that has been doing rounds recently is Semantic Search. If you happen to be associated with an SEO company in Pune , India you might have already come across this term,

Corporate video is an essential part of spreading the word about the identity of the company and what it does. Providing information in a short time helps in spreading awareness with ease to potential clients and customers. The corporate video helps the brand reach a mass audience in short time, appear at higher ranks on search results, and gain popularity. That is why companies have started shooting the corporate videos for corporate branding and standing out of competitors. Either they shoot the video or give a contract to corporate video making companies or branding companies , there are certain steps to be followed. First, the video maker needs to survey the location, write a script based on the survey, and then start filming according to the script. Location & Action:   When a video maker is at the location of a shoot, capturing the whole location in wide angle is necessary. If there are manufacturing processes taking place, capturing them through mid-shots and close-u

The rise of social media platforms like Instagram and Snap chat, where pictures and videos are the main form of communication, is another reason why video production has become all the more important. Video sharing is also quite easy, and hassle-free, thanks to sites like Vimeo, Daily Motion and YouTube. The embedded codes provided by them simply have to be copied and pasted. Videos for advertising set alarm bells ringing as, you may think of expensive commercials you see on television. This is not the case. Any corporate video production company in Pune India can make a good video for you, and once you promote it online, you can have a better reach than television. Remember, television is limited to only a certain section of audience, and viewership is limited. If you want a higher viewership, you will have to pay more. Whereas, through the internet, you can easily target and reach potential customers. You will also get measurable data when you do video campaigns. This data will

Pune is becoming the hub for corporate videos. Owing to demand, you can now easily find a good corporate video production company in Pune India . The keyword here is good. With good, there’s also bad and ugly. So, make sure you are hiring the right corporate video production company who will help you reach your audience in the fastest growing form of communication – video. Videos are a great way to grab attention. We are a moving into a world where visual communication is best way to get your communication across. Videos are now an integral part of everyday life. Even social media sites are pushing videos. Just run through your Facebook timeline through your phone, and you will find a large number of sponsored video posts. Video communication and campaigning is the future. Videos can be used for – Corporate videos have multiple uses. You can use them as training videos, brand stories, product promotions, new launches, service updates, etc. There’s a lot you can do and say throug

While conveying information about recent activities, events, and plans along with sending important messages from top executives, companies use blogs. Most of the times, they use the textual information to convey information and send messages. In a changing scenario where everything is required instantly, videos blogging on the corporate website becomes an essential option. Conveying messages in a precise way and short duration will help companies in connecting with their potential and current customers. Following are some of the common themes used in video blogging on corporate Video Maker : Core values: Conveying core values of an organization through corporate video blogging will connect with audience instantly. Showcasing what values are and how they are practiced through video is an easy way to convey what company stands for. Potential and current clients can relate to that and companies will be able to strengthen the relationship with them. As people do business with people,

B2C or Business-to-consumers, marketing is a term used by companies while referring to the type of business they operate. B2C companies focus more on selling their products to an individual and also market their products for personal use. B2C companies also offer branding services some packaging options which are appropriate for the consumption to the individual. There are many companies that sell their products to other businesses and consumers as well, but the focus of B2C is that they are solely focused on selling their products to consumers only which is drastically different. For instance, let us take grocery store; we go to a grocery store in order to buy food and other items for our house. These grocery stores store items in small containers which make it easy for us to carry it home and hence promotions and sales are targeted to us i.e. individual consumers. Your local grocery store may even offer a small discount or a free product when similar items are purchased. To make