What Needs To Be Shot On Video Shoot Day?
Corporate video is an essential part of spreading the word about the identity of the company and what it does. Providing information in a short time helps in spreading awareness with ease to potential clients and customers. The corporate video helps the brand reach a mass audience in short time, appear at higher ranks on search results, and gain popularity. That is why companies have started shooting the corporate videos for corporate branding and standing out of competitors. Either they shoot the video or give a contract to corporate video making companies or branding companies, there are certain steps to be followed. First, the video maker needs to survey the location, write a script based on the survey, and then start filming according to the script.
Location &
Action: When a video maker is at the
location of a shoot, capturing the whole location in wide angle is necessary.
If there are manufacturing processes taking place, capturing them through
mid-shots and close-ups will be helpful. In addition, if people are working in
a company or at the site, taking mid-shots of people, close-ups of faces, and
recording specific reactions if needed will be helpful to make a good and
informative corporate video.
Interviews: The corporate video must involve interviews
of different employees and management board members working in the company. As
people working in corporate may not have an idea of delivering a good
interview, it becomes cumbersome for video makers to edit and put only the best
footage in the video. For the best interview footage, video maker needs a wide
version and a tight version of an interviewee. These two camera angles offer a
sufficient footage to edit and present the best version. Interviewers should be
recorded while asking a question and nodding when interviewee answers the
questions. It enables in breaking the continuous footage of a person answering
the question. Moreover, there should be prepared messages to say if the answers
do not do the job well. Video makers need to advise people to sound
spontaneous. If they sound artificial and scripted, it will not look good for
the video.
Product &
services along with user shots: Capturing images of products and videos of
services along with users using them are essential for a corporate video to spread awareness about what company does and
show user experience. For example, if a company manufactures sarees, the video
should contain a model wearing the saree to help clients known how it looks
when someone actually wears it. It a company offers payment service, there
should be a demo of how easy it is to use the service. There should be plenty
of shots of whole products and close-ups to capture the details. While shooting
demos or presenting the product, a video maker needs to notice if there is a
consistency in shots. Are there any distracting shadows that may spoil the
beauty of products? Whether the makeup of models looks good? If the shoot will
take multiple days to complete, all the details should be taken into
consideration and should be kept consistent with the previous day.
Video makers can also choose to take few shots in slow motion. In addition, taking notes for editor about specific details is necessary while following steps given above. After capturing everything necessary to make a good video, the editor will do the job of cutting unnecessary shots and including vital details to make the corporate video that will be liked & shared along with encouraging clients and investors to be associated with the company. Being one of the leading video production house in Pune and gaining wide experience in creating corporate videos, Kaizen Design Studio helps companies in sharing their message with the world through creative storytelling and enhancing brand awareness.
About Us
Kaizen Design Studio
is a multi-faceted digital
marketing company in Pune with an unwavering focus on attaining numerous
Uno status amongst advertising agencies in Pune. We do this through creativity,
dedication, technological advancement, and unmatched customer service. Get in
touch with us for the right marketing and advertising solutions.
Continuous
improvement’, as our tagline reads, is the main principle of Kaizen. We at
Kaizen Design Studio, strive to continuously improve ourselves and our
services. We believe in pushing the boundaries of creativity, and setting new
standards of achievement for ourselves.
Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in Pune.
Contact Us
Sr.No. 20/3/2, Pashan Road,
BavdhanKhurd, Pune, 411021
Email Id :info@kaizendesignstudio.com
Website :https://www.kaizendesignstudio.com/
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