Traditional marketing strategies of Social Media
According to a study consumer get to see an average of over 3000 advertising messages per day. When a consumer sits down to watch their favorite TV show but then is distracted by ads, they turn to their phones in order to avoid watching the ads. Consumers tend to be least interested of advertising messages on Twitter, but this is where B2C e commerce companies really excel. Company like NastyGal adds humor and pop culture references to soften their ad messages. They also do market research which is evident to make their messaging spot-on for their target market. In this way, NastyGal has grown in such to have huge follower base and have been able to increase sales by over 500% since the brands establishment. Traditional marketing strategies have all gone outdated. Billboards, TV ads and various marketing tactics do not possess the same kind of attraction to the consumers they once had. B2C marketing companies need to approach marketing strategies in different ways to fulfill the...